Success story

With a combined 40+ years of veganism between them, company founder and Vice President Dan and Nicole know a thing or two about meat alternatives.

Upton’s Naturals is an independently owned natural foods company with a focus on meat alternatives and vegan values. Dedicated to simplicity and the use of real, recognisable ingredients, Upton’s Naturals takes recipes that have been around for thousands of years and updates them for today.

The company’s founder, Daniel Staackmann, pioneered flavored, wheat-based seitan and launched the first-to-market seasoned and ready-to-eat jackfruit in the United States, Europe, and abroad.

Starting a business in NL

After the formation of the Netherlands company by INCO in 2016, Upton’s Naturals started to promote its products and was able to get on the shelves of several Dutch companies and webshops, such as Albert Heijn and Marqt.

Working with inco

Upton Naturals has involved INCO to facilitate the formation of the Dutch company and to provide the corporate and administrative services above and beyond the formation of the company. 

The cooperation between Upton Naturals and INCO was considered successful, according to Nicole Sopko (U.N.): “We established a business in the Netherlands to more easily and successfully connect with our European customers. The result has been an ability to expand our distribution to European suppliers without the hassle of exporting from the US.”

Read more about Working with INCO and meet our Team.

The results

“Our products can be purchased in a number of European retailers who are more interested in working with us, as our products are ready to ship from the strategically located Netherlands.”, states Nicole Sopko (U.N.)

Read more about our formation service 

up next

Daniel Staackmann, CEO of Upton Naturals BV:


“This year, we’ll be launching our first organic products, and it will be our first product line to debut in Europe before the US. We’re optimistic that this new product line will expand our distribution even further and allow our Netherlands-based business to continue to grow." 

Make sure to follow them on social media & stay tuned

"The Dutch market is a great strategic location to market your products to the rest of Europe. Working with INCO has helped us run our business smoothly in the Netherlands. We would recommend working with them any day."  Nicole Sopko - Upton's Naturals


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