Difference between copywriting &


How to protect your assets in the Netherlands

An intellectual property nowadays can be worth a lot. Sometimes it even is the most valuable asset of a company. Intellectual property includes logos, slogans, written documents, and/or artistic work.


How do you protect these assets? To protect your intellectual property there are several options. The most important options are the Copyright and Trademark.


As mentioned above, your brand name, logo, slogans, etc. can be worth a lot of money. They are worth being trademarked. When the Trademark is registered and it is used by another company, you can take legal steps against this third party for improper use.

When the Trademark is registered by a company, this company has the exclusive rights to use it. In most countries, this protection lasts for 10 years. The Trademark protection can be renewed for 10 years each time. There are 3 ways to register your Trade Mark:

  1. With only Dutch coverage.

  2. With coverage in the Benelux.

  3. With coverage in the EU.

Other questions that are relevant are:

  • Do you want a name (word) and/or logo(figurative) or a combination of both (figurative mark containing word elements)?

  • What goods or services are you going to produce/market under this name/logo?

  • Most of our customers choose trademark registration with global coverage since they are global entrepreneurs.

We can register a trademark for you. The registration takes approximately 3 to 4 months for a registration that covers the whole EU. A worldwide registration may take longer and is more costly. Get in touch.

A Trademark can be sold. Meaning that the Trademark can be used by another company. Selling a trademark requires a Trademark licensing agreement. These kinds of agreements can be complex. We can help you draw up these agreements.



A copyright protects original work including literature, music, and other intellectual work. Other than with a Trademark, copyright does not have to be registered. The intellectual work is copyrighted automatically when it is created. You can make other people aware of your copyright by adding “all rights reserved“ or © to the work you created. This may help prevent other people from using or abusing your work. To be communicated, the work has to be published somewhere so that third parties can find it.


Registration is only necessary when a company wants to sue a third party over the use of the copyrighted material by a third party. The registration of the copyright is instant. We can help you with this registration.


The protection of copyright lasts a lot longer than a Trademark. In EU-countries, copyright protects intellectual property up to 70 years after the death of the owner. Outside of the EU, in countries taking part in the Berne convention, copyright protects the intellectual property until 50 years after the death of the owner.

The difference

Trademarks and copyright both provide protection on the use of intellectual property. The difference is that they protect different types of intellectual property. Trademarks protect items helping to define a company brand, for example, logos, brand names, slogans, etc. Copyright, on the other hand, protects literary and artistic work, for example, books, videos, etc.

We can help you with all issues regarding intellectual property, such as the registration of your trademark and copyright. Get in touch.

How We Work

In order to register your Trademark or claim Copyright, we will need to know more details about what you want to protect and where you want to cover it.

We will start by doing an intake with you to determine whether you need a Trademark, copyright or both and to determine where you should claim it geographically.


Get in touch to start your intake!

Inco Business GroupToolkit



Our experts have combined their knowledge and strengths to create a tool we call the Business Toolkit

The Business Toolkit will help you and entrepreneurs from around the globe to truly understand the Dutch market, regulations and laws. And will enable you to take a deep-dive the many business-related topics.

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Make sure to check out our handy checklists, explainer video's and extensively written Whitepapers too!