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INCO Business Netherlands B.V.

+31 76 23 000 11


CC no. 64494667

© 2020 INCO Business Group

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Bol.com Traders Account

Are you planning to sell your products via Bol.com in The Netherlands and Belgium? INCO can assist you to open a Bol.com traders account and meet the Dutch legal requirements (such as the application of a Chamber of Commerce ID).

Online sales for companies in the Netherlands are becoming more and more important by the day. In 2018, the Dutch spent over 23.7 billion euros on online sales and studies show that in 2018 96% of the Dutch population bought on or more products online. 


Apart from starting your own webshop, there are several alternatives to the Dutch market that can help boost your online sales. They are called Trader Accounts and are available from different platforms. 


The most popular platform in the Netherlands is Bol.com. In this article, we will explain to you how to get a Bol.com Trader Account. 

Obtaining a Bol.com Trader Account

Bol.com is one of the largest online shops in the Netherlands. They sell products of their own, but also work with so-called Sales Partners. This means they will import your products/prices and article descriptions and make the sale for you based on a provision fee.


During the onboarding period, Bol.com is not strict with its sales partners. However, after launch, they will start measuring and monitoring daily partner performance based on several KPI’s. This way they want to ensure that the quality of each sales partner is to a certain standard. 


For more information about this, you can visit their website and view their performance standards and prestation scores.


It is important to know that for any EU based business from outside the Netherlands/Belgium, there are other rules, namely:

  1. Bol.com only works based on invitation-only. 

  2. Bol.com only partners with > € 1 million gross revenue potential per year.

  3. Bol.com only partners with companies that have a strong impact on better price levels and/or the shop range. 


However, INCO can help you if you do not meet the above-mentioned standards. 

INCO  can play a role with international parties that do not reach this € 1 million limit, but that is mutually interesting to add to their platform.


Bol.com has written an onboarding handbook for their key accounts. This manual summarizes the most relevant information that is displayed on the partner platform. You can request the English version of the manual by contacting us

Logistic Services

Bol.com also provides logistics services for their partners. You can read more on this page and view the Fulfillment presentation by bol.com. 


More information to read



Our experts have combined their knowledge and strengths to create a tool we call the Business Toolkit

The Business Toolkit will help you and entrepreneurs from around the globe to truly understand the Dutch market, regulations and laws. And will enable you to take a deep-dive the many business-related topics.

This way you will easily get up to speed with our Company formation process, Dutch Tax & Accounting and our corporate services. 

Make sure to check out our handy checklists, explainer video's and extensively written Whitepapers too!